Course Introduction
This course, titled Google Ads Course, is a comprehensive academic and professional program designed to provide learners with in-depth knowledge and practical skills in online advertising and digital promotion. Throughout the course, students will learn how to create, manage, optimize, and analyze Google Ads campaigns to achieve measurable marketing outcomes.
The course is tailored for students, marketing professionals, entrepreneurs, and business owners who want to build a strong foundation in paid online advertising and gain the confidence to run effective Google Ads campaigns in competitive digital environments.
Course Duration and Modules
The course duration and structure are carefully designed to ensure gradual skill development and effective learning.
- Overall Duration: 6 weeks.
- Total Learning Hours: Approximately 18 hours of video instruction.
- Weekly Commitment: 3 hours of study per week.
- Pacing: Self-paced, allowing learners to complete the course according to their availability.
The modules include step-by-step video lectures covering Google Ads fundamentals, keyword research, campaign setup, ad creation, bidding strategies, performance tracking, and optimization techniques.
Course Presenter
The course is presented by Brod Botesole, an experienced advertising and digital marketing expert with extensive knowledge in online advertising and promotion. He is recognized for his clear explanations, practical demonstrations, and learner-focused teaching style that bridges theory with real-world application.
Course Certificate
Upon successful completion of the course, learners will receive the Qalam Scholar Certificate. This certificate holds international recognition and includes a secure barcode verification system to ensure authenticity. It enhances professional credibility and supports learners in pursuing both national and international career opportunities.
Learning Objectives
By the end of this course, students will be able to:
- Understand the structure and components of Google Ads.
- Create effective search and display advertising campaigns.
- Conduct keyword research and targeting strategies.
- Manage budgets and bidding strategies efficiently.
- Analyze campaign performance using key metrics.
- Optimize ads to improve return on investment.